Here are two Holiday messages from political candidates that have raised some eyebrows.
Mike Huckabee’s ad is above. It is brilliant on a few levels. First of all, it is plainly, though not obnoxiously Christian, which is what you should expect from a former Baptist pastor. There is no politically correct “Happy Holidays” or “Seasons Greetings” here. Secondly, there is some bait for the anti-Christian crowd, who could be expected to complain about his mention of the birth of Christ and the “subliminal” cross-shaped bookshelf. Naturally these uptight people, who are absolutely no fun at all, stepped up and took the bait. When people like that get loud, it just reminds Huckabee’s supporters why they want to vote for him.
The real subliminal message, which most of the media has missed, is something like this: “It’s Christmas. If you go negative on me before the holidays are over, you are a Scrooge.” Gov. Huckabee doesn’t have enough money to respond to a barrage of negative ads, so this is a brilliant way of neutralizing his opponents’ money advantages. Like him or not, Gov. Huckabee is running about the best campaign that he can, given his gifts, previous accomplishments and positions, and resources.
Senator Clinton’s ad can be viewed below. I think this one fails on a number of levels.
In the first place, it is all about her. She is presenting herself as the great gift-giver (either Santa Claus or just the doting Martha-Stewart resembling grandmother), and the boxes in the picture are labeled with some of her campaign promises. An ad like this could only appeal to someone who thinks that campaign promises don’t cost anything. (On second thought, this might work in the Democratic primary.)
The second problem is that the scene has a glaring and revealing error. Gifts are supposed to be labeled with the name of the recipient on the tag. What is inside the box is supposed to be hidden. That is why people spend millions of dollars each year on wrapping paper!!! Her gifts are labeled with the names of the campaign promises.
If you follow the logic of gift-giving, it is like she is giving presents to “Universal Health Care”, “Universal Pre-K”, etc. If these are the recipients of the presents, then what exactly is hidden in the boxes and covered with wrapping paper?
The hidden costs of her campaign promises, of course.